“Thanks to our father, a craftsman for 45 years, we have leather in our DNA. We get requests to contemplate alternative and eco-sustainable materials. We are not against it: but today we see a sustainability that is more of a facade than of substance ". This is the thought of Alessandra Sturaro (whom we interviewed; on the right, in the photo) who together with her brother Roberto (left) and her father Bruno (center) manage Studio B + Ars in Albignasego (Padua) who is also launching her own handbags brand.
What are the trends your customers are asking?
Today there are several requests to study an eco-sustainable product and alternative materials to leather are explored. My answer is that leather, a waste from the food industry, is already eco-sustainable in itself. The knowledge and innovations of leather processing allow us today to reach an extremely high quality level of the bag product.
And from a stylistic point of view?
It really depends on the markets. From Arabia we received a request for accessories finished with gold: bags with particular prints, embellished with colors such as emerald, ruby and gold. Trends that are the polar opposite of those of the German market, where they prefer a more minimal and functional design. In other words: bags with geometric shapes and larger dimensions, long shoulder straps and many pockets.
They are not missing. We recently received a request from a French customer for a bag that perfectly replicates the shape of a macaron. Not only. When it was opened a relaxing music had to play. A few years ago we created a hyper-resistant leather phone cover that was inspired, with a made in Italy touch, from the one supplied to the US military.
How is the Chinese market moving?
At a stylistic level, they want small bags, particularly constructed, which make the quality of Made in Italy and the craftsmanship of the product better perceived, starting from the materials.
How will China evolve?
One could be that of online pre-order, with the brand publishing a 3D version of the bag online, also eliminating some steps (and costs) of the creative process. Then, based on the orders received from customers, production is planned. Another is the second hand. A rapidly growing trend that allows young Chinese people to quickly change their stock market model.
What has been the impact of the pandemic on your company?
We had a sharp decline in orders, especially from September to December 2020. To make up for this, we started selling our bags. This is why we are planning the launch of our own brand, with an e-commerce. We need to be optimistic and not be disheartened by the situation: look ahead.
How was the Studio B + Ars project born?
We were born as Pelletteria Alessandra that my father Bruno founded 45 years ago. Then, when my brother Roberto and I joined the company, we focused more on services and consultancy: 10 years ago we became Studio B + Ars.
How does your work develop?
We accompany the customer in the realization of the bag product, from the design to the prototype. And we can also manage the production according to the customer's requirement. We produce small quantities in our laboratory, or we can manage the production externally both in Italy and abroad.
Who are your customers?
90% of them are foreigners: Spain, Germany and China are the most important markets. They are more structured brands or startups that need comprehensive advice. And we try to develop the initial idea to get to the creation of a product that has a market. (mv) LA CONCERIA